Friday, September 17, 2010

Arcade Fire Genius

When Arcade Fire created this interactive HTML5 based music video, I'm not sure they realized what a game changer it would be. This is the future. Like Michael Jackson's Thriller of decades past, Wilderness Downtown is ahead of it's time and raises the bar for all new artists seeking to make an impression through the medium of music videos. MTV pioneered the presentation of this art form but has all but abandoned it to the purview of the web and rightfully so in my opinion. Arcade fire has taken it even further afield with a personalized and rich media presentation drawing from Google's seemingly endless well of information. The video above is a screen capture vid of someone's browser based experience as I cannot embed the film itself. Because it is not a video per se, but a series of browser window presentations linking to Google Maps, it has to be experienced live and I will provide a link below so that you might try it out for yourself. The music and the concept are both top notch. I will warn you that this might be a heavy load for the processors of older computers and will not work at all for browsers that have not yet been updated to support HTML5...

Wilderness Downtown Link

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